Competence: Review Layout

For some inscrutable reason Which? has decided that products will be shown using their SKU [Stock Keeping Unit] number.

This became most obviously flawed when looking at kettles where some manufacturers provide a SKU for every colour kettle. One of the Opula series had eleven different colours so if you wished to praise or disparge a product and you chose to write under the blue kettle heading this would be the only place it showed up.

http://www.which.co.uk/home-and-garden/small-appliances/reviews/kettles/

In one small range it was the purple kettles that had no adverse comments. Was this because nobody bought purple kettles? Or that they despite being mechanically identical were more robust?

As no reviewer should be expected to cross post eleven times or even twice the comments should have been aggregated under the kettle name OR an automatic cross-posting was put in place. As an example of what can happen it happened two of the Best buys had an identical problem - being as they were effectively the same  kettle - but Which? staff were only responding on one of the threads.

I pass over the fact that 243 kettles were tested given the difference in many is simply colour/finish. In fact there are 85 Best Buys. Given my previous remarks you will be unsurprised to learn many of those Best Buys are simply colour shades. The largest range has six colours and most have three so the actually Best Buy kettle range is probaly nearer 30 than 85.

As a service to subscribers who are allowed to post, and to the general public who can read the subscriber comments, it would make life a lot simpler if the layout simplified what was being shown. And within that simplified layout under the type of kettle the colour range and applicable SKU's could be provided.